Master Print Communications
Phone: (858) 677-0037 | Fax: (858) 677-0038
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Digital Printing
The Digital Advantage
Why Go Digital?
- Short Runs
- Variable Data Printing
- Fast Turnaround
- Environmental Benefits
Short Runs
Traditional offset printing has never been cost effective for short runs because of the set-up cost incurred. Masters' digital printing technology does not require the elaborate setup of offset printing, so the cost is often based on two things: paper and click charge. When you're paying per sheet, short run suddenly becomes more affordable.
Improve Response Rates with Variable Data Printing (VDP)
Digital printings affordability can generate nice returns, thanks to the profound effects of VDP. With digital every image is created from scratch, so you can completely personalize each piece. Personalized documents and marketing collateral statistically result in higher response rates and earn greater customer loyalty. Master will help you implement cost effective approaches to 1 to 1 marketing, where content is customized to speak directly to the individual.
"Research has confirmed that personalized marketing pieces have the power to connect with recipients, resulting in substantially higher response rates."
Fast Turnaround
Because digital presses require so much less prep, you can turn short run projects around in a fraction of the time it takes with traditional printing. When quality, consistency, turnaround, and cost efficiency are your print project priorities, Master Print Communications delivers. Impossible schedules are our specialty. Our clients often require turnaround in a matter of hours from receipt of the data to same date delivery or next day mailing.
Environmental Benefits
Digital printing is better for the environment because it simply creates less waste: fewer chemicals are used in the process and there is little, if any, paper waste. We can print an exact number of copies, and for short runs this is both cost-effective and efficient. Personalized printing cuts page volumes by targeting information more precisely. Digital's distribute-then-print process reduce energy-intensive transportation and print-on-demand lessens costly warehousing and landfill waste.
